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Event Details
ThousandSeeds 'Lean Startup Initiative' continue with Brant Cooper, author of 'The Entrepreneurs' Guide To Customer Development'.
Brant will run two half-day workshops on 'Customer Development - Getting out of the Building'.
Tuesday, May 01, 2012, 8.30 a.m. to 12:30 p.m.
Wednesday, May 02, 2012, 8:30 a.m. to 12:30 p.m.
The size of each workshop is limited to a maximum of 50 participants.
While much has been written about Customer Development, in practice -- it’s hard!
This workshop will be very interactive which is a systematic approach to develop products that solve customers problems. This gives your company a competitive edge to get your product to market more successfully. After reviewing Customer Development and Lean principles you will then start validating the right market for your ideas. You will apply these principles in your proposed business model, document assumptions and identify and prioritize your risks. Finally you will learn how to go about testing these scenarios in your business model.
Teams are welcome! You are encouraged to bring questions and issues from your business or startup idea.
What you will learn:
- Learn how to Get Started
- The difference between listening to customers and doing what they say
- How Customer Development fits into the Build -> Measure -> Learn framework
- The Stages of Customer Development
- When NOT to do Customer Development
What you will also get:
- A PDF copy of Brant's book, The Entrepreneurs' Guide To Customer Development
- A PDF copy of Brant's new book once it ships
What you won't get:
- A paint by numbers approach for instant success
- A 400 page workbook
- Time wasted listening to pie-in-the-sky theories of entrepreneurial success
About Brant Cooper
As the author of the popular Lean Startup book "The Entrepreneur's Guide to Customer Development.", he is a sought-after writer, speaker and consultant. The "CustDev book" is required course text at several universities, including the University of Chicago MBA program, Stanford University, De Paul, Boston University, UC Santa Barbara and University of Oslo. Brant has been published in Venture Beat and Business Insider and frequently travels the world speaking to entrepreneurs at conferences, hackathons and workshops.
He has spoken at Qualcomm, the Kuala Lumpur Venture Capital Symposium, and Lean Startup conferences in Vancouver and Michigan. Other speaking events include the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco.
Brant consults for and advises startups on Lean Startups and Customer Development, serving clients in Silicon Valley, New York, San Diego, France, Australia and Singapore. Clients include Qualcomm, MOGL, HubKick, MotherKnows, i.TV, and Lean Startup Machine.
Brant has over 20 years experience in IT and a long track record of bringing innovative products to market. As a leader in Professional Services, Product Management and Marketing, he has directed strategy, design, marketing and implementation of numerous products for a variety of startups including Tumbleweed, Timestamp, WildPackets, Incode and InfoBright.
Brant Cooper blogs at Market By Numbers and tweets @brantcooper.
Testimonials for Brant's work:
“Brant is one of the foremost experts in the emerging science of entrepreneurship. I've seen him teach about customer development and it's practical, action-oriented, and persuasive. I've had the pleasure of hosting Brant at several conferences, and he always delivers.”
- Eric Ries, Author, The Lean Startup
Questions about this workshop? Please email mary or raomal.
Where
Chartered Accountants House
47 Pearse St
Dublin
Ireland
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